Kickoff: We start by gathering all the essential details: the project brief, the core objective, the target audience, and the key call-to-action.

Keys: Less is often more. We focus on delivering one central message instead of cramming in too many ideas.

Deliverable: The outcome of this stage is a short, well-structured script. This script acts as the initial backbone of the entire video.

Approval and alignment: Before moving on, the team and client align on the script to ensure everyone is confident in the story being told.

We start by breaking the script into individual scenes. These scenes provides a clear overview of the video structure and timing, helping everyone see how the script will take shape visually.

From there, we create a storyboard --- a series of thumbnail sketches or frames that represent each important shot. Alongside the sketches, we add notes about camera moves, transitions, and any planned on-screen text. This helps visualize not only the look of the video but also the rhythm and flow from one scene to the next.

Deliverable: The main output of this step is an annotated storyboard paired with a detailed shot list.

Approval & Alignment: At the end of this stage, the storyboard and shot list are reviewed together. Team and client alignment here is key --- once everyone agrees on the visuals and timing, production can proceed with confidence.

The storyboard is an initial blueprint. While it guides the overall production, adjustments may still occur in later stages to refine timing, visuals, or flow.

Storyboard sketches are turned into clean illustrations and graphic assets.

Visual elements are structured for animation: separate layers for background, midground, foreground, and independent animatable elements (arms, eyes, buttons, icons).

Deliverables: A complete set of organized graphic assets and a style guide for colors, typography, and visual consistency.

Key: We design "with animation in mind," keeping elements separated and flexible to allow smooth motion later.

Voiceovers: Professional narration is recorded or generated, then refined for pacing, natural pauses, and alignment with visuals.

Music: Background tracks are chosen to reinforce mood --- from subtle atmospheres to energetic themes.

Sound Effects: Added to emphasize actions or transitions, enhancing immersion and storytelling.

Deliverables: Final voiceover and music files, ready for mix and integration with the animation.

Establishing the voiceover first provides a natural rhythm and duration for each scene. Animators then use this timing as a guide, ensuring motion feels synchronized and emotionally resonant.

Animators focus on smooth movement through techniques like keyframing, easing, and layering.

Characters are rigged for natural motion, while transitions and effects enhance the storytelling flow.

Synchronization with narration ensures each scene lands with the right impact.

Deliverables: A layered animation project with organized sequences per scene.

Scenes are arranged in order, timing markers are aligned with narration, and transitions are refined.

Feedback rounds allow pacing adjustments, micro-animation refinements, and final touch-ups.

Deliverables: Review versions, iteration notes, and a near-final cut ready for approval.